I've worked with start-ups, small & mid-sized companies to billion-dollar brands. Tell me how I can help you rock out and live your best life.
Whether you want to access the latest industry insights to understand the market and competitor landscape, category health, and customer trends, or you want to refine your positioning and promise or burrow deep into the hearts and minds of your customers, I’ll arm you with the tools you need to build better brands and meaningful relationships with your customer. Want to see how I work using a real (masked) client example)? Check this out (PDF).
My minimum engagement is $10K.
BRAND PLATFORM DEVELOPMENT, MESSAGING, VOICE + TONE
Who are you? What do you do? How do you do it better or different from the pack? Who's your customer? We'll work together to determine what makes you unique and how you can stand out. Fueled by my 3-C data-driven discovery process, I'll create your core brand elements: positioning, benefits, RTB, brand narrative and messaging. I’ll also help you define who your customer is (we'll get tight on this--not some vague "persona" nonsense), their pain-points, behaviors, and motivations, and I'll craft guidelines for how, where, and when you communicate to your customer.
AUDIENCE SEGMENTATION STUDIES
Audience profiling and segmentation ensures that you have a deep understanding of your customers’ demographics, behaviors, attitudes, lifestyle, habits, motivations, influences, buyer and brand journey, and ethnography so you can connect with them using the right message at the right time on the right channel. I’ll develop comprehensive audience profiles and messaging matrices based on cutting edge primary and secondary research.
MARKET RESEARCH + LANDSCAPE STUDIES
I dive deep into your industry to assess market size, revenue, CAGR, health, stability, trends, and challenges. Then, I evaluate the competition and define points of parity, difference, and industry imperatives using SWOT and PESTLE analysis. Finally, I analyze consumer and technology trends and behavioral shifts and the impact on your industry and business.
YOU’RE NOT SURE WHAT YOU WANT, BUT YOU NEED HELP? I GOT YOU.
Depending on what you need, I can create customized digital, social, and content marketing plans. I also have a full library of tutorials and downloadables to complement my plans so you can hit the ground running when it comes to executing with your team.
Platform expertise: Slack, Mailchimp, Leadpages, Unbounce, Tailwind, Plann, Buffer, Crowdfire, PostPlanner, BoardBooster, Workflow, Trello, Asana, Dubsado, Canva, Adobe Suite, Lightroom, IFTTT, Social Pilot, Radian6, Sprout Social, FB/IG Advertising, and so much more. Check out my 10 Top Must-Have Social Media Automation Tools, btw!