Do you need help building your business or telling your story? There's a lot of noise out there, but don't worry. I'll make sure you stand out from the pack.

Who am I? I build brands and tell stories. I’ve been telling stories since I was six and I haven't been able to shut up since.  

I want to put you in the driver's seat of your own life. For the past two decades, I've built businesses, brands, and teams and I've got the grey hair to prove it. I published books during my 9-to-9 and I've been side hustling since '99. Now, I want to use my experiences to help women like you build your own table rather than waiting for a seat at one.

But more importantly, how can I help you? 


How I've Helped & Shaped Businesses and Brands Like Yours!

In the past three years, I’ve been privileged to work with The National Board of Medical Examiners, TRIA, IHOP, Applebee’s, Twinery MAS, Curated Nest, Los Angeles Review of Books, Priority Private Care, DeLonghi, Braun, Wellth Works, and so many more awesome start-ups and billion dollar brands.

I’ve also helped creative female entrepreneurs by helping them develop their brands, portfolios, and websites because I believe in mentorship and a rising tide.

How I'm Different From the Pack

I give it to you straight. I focus on solving problems and delivering results. I operate with compassion and integrity, and my bar is set above the sky. Most days you can find me boxing, reading a book (or writing a new one like the snap of my novel with a cute pup above!), eating my face off, and drinking all the coffee.

How Can I Help You? Let’s Chat!

I've worked with everyone from best-selling authors, start-ups, and small & mid-sized companies to billion-dollar brands. Let me know how I can help you rock the casbah! 

 

Let's talk testimonials. People really like my work!

 Felicia worked with me on developing the brand strategy for one of our athletic tech start-ups at Twinery. Adept at breaking down the brand into ideas that translate tactically in the real world, Felicia backs every deliverable with in-depth research of the consumer coupled with a deep understanding of the brand’s proposition. Her enthusiasm and diligent approach to complete tasks within given timelines is truly admirable. She went above and beyond by sharing resources and examples to help the team grasp the strategy better as well as provided fast and quick responses to any queries we raised. She has been a great asset in helping us bring our brand to life. I hope we get a chance to work again soon.   --Esha Jaggi Shenoy, Brand & Digital Marketing at Twinery - Innovations by MAS

Felicia worked with me on developing the brand strategy for one of our athletic tech start-ups at Twinery. Adept at breaking down the brand into ideas that translate tactically in the real world, Felicia backs every deliverable with in-depth research of the consumer coupled with a deep understanding of the brand’s proposition. Her enthusiasm and diligent approach to complete tasks within given timelines is truly admirable. She went above and beyond by sharing resources and examples to help the team grasp the strategy better as well as provided fast and quick responses to any queries we raised. She has been a great asset in helping us bring our brand to life. I hope we get a chance to work again soon.


--Esha Jaggi Shenoy, Brand & Digital Marketing at Twinery - Innovations by MAS

 Felicia is a super star and our “secret ingredient” for all things De’Longhi-Social. Her intuition, creative eye, captivating storytelling, eloquent prose and innate knowledge of all things Digital make her the partner you’ve always wanted. We’ve collaborated with Felicia and her collective to develop our Social Strategy, launch our Instagram channel, and continue to support our ongoing Social content + Strategy. She’s an expert at shaping a Brand’s identity (grounded in research and strategy), asserting the voice and character and continuing to tell the Brand’s story in an engaging, meaningful and authentic fashion. Thank you for your continued partnership, Felicia.  --lara designor, marketing exec @ de'longhi

Felicia is a super star and our “secret ingredient” for all things De’Longhi-Social. Her intuition, creative eye, captivating storytelling, eloquent prose and innate knowledge of all things Digital make her the partner you’ve always wanted. We’ve collaborated with Felicia and her collective to develop our Social Strategy, launch our Instagram channel, and continue to support our ongoing Social content + Strategy. She’s an expert at shaping a Brand’s identity (grounded in research and strategy), asserting the voice and character and continuing to tell the Brand’s story in an engaging, meaningful and authentic fashion. Thank you for your continued partnership, Felicia.

--lara designor, marketing exec @ de'longhi