Felicia C. Sullivan
Consider me the Jill of all trades: As a results-driven consumer marketer for two decades, I've transformed large corporations, non-profits, and start-ups in the digital space by merging what consumers want with smart data and compelling stories. At the core, I'm a creative who builds and grows brands and businesses. In the past decade, I've brought creative, jargon-free solutions to 60+ leading global brands in beauty, fashion, luxury, retail, CPG, and pharma. Most recently, I grew a small social agency from $1MM to $20MM in revenue in 3.5 years. Past clients include Target, Sears, Mattel, Proactiv, MAC Cosmetics, Aveda, Calvin Klein, Banana Republic, Novartis, and Gap Foundation.
After 17 years of being chained to a desk and a laptop, I embarked on a freelance career, working with a broad range of clients across industry sectors. Not only have I deployed efficient organizational practices and marketing strategies for clients such as Panasonic, IHOP, Applebee's, TRIA, and MRM McCann, I've developed brand communication guidelines for clients such as Northwestern Mutual and LUUUP. For over a year, I planned, managed, and executed all the creative content for De'Longhi North America--from which my photography was showcased in global tradeshows. At the end of the day, I'm focused on deploying effective processes, tools, and technologies that make companies agile and efficient.
When I'm not building brands and restructuring teams, I'm a self-taught baker who crafts recipes for thousands of readers, and a writer who published a critically-acclaimed memoir and, most recently, a novel. In a previous life, I launched a non-profit to aid economically disadvantaged women in Brooklyn (2009), published a critically-acclaimed literary magazine (2002-2007) and owned/operated an online luxury resale company (1999-2000). I'm a believer in the side hustle.
I hold degrees from Fordham and Columbia University. Portfolio available upon request.