Felicia C. Sullivan
Consider me the Jill of all trades: As a results-driven consumer marketer for over two decades, I've transformed large corporations, non-profits, and start-ups in the digital space by merging what consumers want with smart data and compelling stories. At the core, I'm a creative who builds, connects, and grows. For the past decade, I've brought creative, jargon-free solutions to 60+ leading global brands in beauty, fashion, luxury, retail, CPG, and pharma. Most recently, I aided in growing a small social agency from $1MM to $20MM in revenue in 3.5 years. Past clients include Target, Sears, Mattel, Proactiv, MAC Cosmetics, Aveda, Calvin Klein, Banana Republic, Novartis, and Gap Foundation.
After 17 years of being chained to a desk and a laptop, I went freelance, working with a broad range of clients across industry sectors. Not only have I deployed efficient organizational practices and social for clients such as Panasonic and MRM McCann. I've advised on IHOP + Clinique Asia's social strategies and I've developed brand communication guidelines for clients such as Northwestern Mutual and Phiren. At the end of the day, I'm focused on deploying effective processes, tools and technologies to make companies agile and efficient.
In 2016, I launched Phoebe & Kate because I wanted to collaborate with smart, passionate women.
When I'm not building brands and restructuring teams, I'm an author of two critically-acclaimed books (memoir and a novel). In a previous life, I launched a non-profit to aid economically disadvantaged women in Brooklyn (2009), published a critically-acclaimed literary magazine (2002-2007) and owned/operated an online luxury resale company (1999-2000). I'm a believer in the side hustle.
I hold degrees from Fordham and Columbia University.