Who am I? I'm a Brand Strategist. Digital + Social Marketer. Writer. Builder. Storyteller. Lover of Carbs. 

I created P&K in 2016 as a means to connect smart, bold women with exceptional work and opportunity. I want to use my two decades of experience to amplify women's voices and help them build their businesses.

This year, I’m pivoting to education and community to create a series of online master classes on marketing, brand building, storytelling, and professional growth. More to come on that front...

Right now, I’m taking on marketing strategy consulting projects.

Recent Client Work

Building a brand and growth strategy for healthcare startup, Priority Private Care.

How I'm Different

Honest, Chill, Transparent, Quirky, Fun, Cheeky, Stylish, Smart, Informal, Inclusive. I operate with compassion and integrity, and my bar is set above the sky. 

How I Can Help Your Business

I've worked with everyone from best-selling authors, start-ups, and small & mid-sized companies to billion-dollar brands. 


Felicia helped us develop and bring to life our social media strategy. She is a great strategist, she is well versed in the digital space and she delivered high quality work. It has been a pleasure working with her and I will highly recommend her to anyone who needs help with social media, brand strategy and positioning.

 — CAROLINE JENSEN, Global Digital Marketing & eCommerce Executive at Tria Beauty