Do you need help building your brand, finding your customers, and telling your story? There's a lot of noise out there, but don't worry. I'll make sure you stand out from the pack.

Who am I? I’m a seasoned, data-driven marketing pro with 20+ years of experience. I’ve been telling stories since I was six and I haven't been able to shut up since.  

For the past two decades, I've built businesses, brands, and teams and I've got the grey hair to prove it. I published books during my 9-to-9 and I've been side hustling since '99. Now, I want to use my experiences to help people build better brands and relationships with their customers.

But more importantly, how can I help you? 

How I Help People Like You

In the past six years, I’ve been privileged to work with clients such as The National Board of Medical Examiners, Sylo, TRIA, IHOP, Applebee’s, Twinery MAS, Storified Hospitality Group, MRM McCann, DeLonghi, Braun, Wellth Works, and so many more.

I’ve also helped creative entrepreneurs by building their brands and telling their stories.

How I'm Different From the Pack

I don’t settle for anything less than extraordinary. I’m a curious student who believes complacency kills progress. My approach has never been to do things because “that’s the way they’ve always been done”; I find new, creative solutions for old problems. But I’m not a “yes” person. I give it to you straight because I operate from a of integrity. Most days you can find me boxing, reading a book or writing one, and cooking for a crowd.

Let’s Chat!

I've partnered with best-selling authors, solopreneurs, start-ups, small companies and billion-dollar brands. Let me know how I can help you rock the casbah! 


Let's talk testimonials. People really like my work!


Esha Jaggi, MAS Innovations

“Adept at breaking down the brand into ideas that translate tactically in the real world, Felicia backs every deliverable with in-depth research of the consumer coupled with a deep understanding of the brand’s proposition. Her enthusiasm and diligent approach to complete tasks within given timelines is truly admirable. She went above and beyond by sharing resources and examples to help the team grasp the strategy better as well as provided fast and quick responses to any queries we raised. She has been a great asset in helping us bring our brand to life.”


Lara DeSignor,


“Felicia is a super star and our “secret ingredient” for all things De’Longhi-Social. Her intuition, creative eye, captivating storytelling, eloquent prose and innate knowledge of all things Digital make her the partner you’ve always wanted. We’ve collaborated with Felicia and her collective to develop our Social Strategy, launch our Instagram channel, and continue to support our ongoing Social content + Strategy. She’s an expert at shaping a Brand’s identity (grounded in research and strategy), asserting the voice and character and continuing to tell the Brand’s story in an engaging, meaningful and authentic fashion.”